What is SEO and Why Do I Need It?

Getting traffic for your website used to be easy. There were two methods that worked: You could pay for advertisements that brought people directly to your site (for as long as you kept shelling out cash), or you could use an approach …

The Contact Page

There are two types of contact pages: one that implies you want to be contacted, and one that suggests the opposite. The key to crafting a successful contact page is deciding which type you’re going for and learning how to write it …

The Blog Page

Before we go into what makes a good blog, let us first take a step back and examine what exactly a blog is and how it can be useful to small businesses in the first place. A blog is simply a collection …

The Staff Page

While “Staff” or “Meet the Team” pages aren’t a necessity for an online business, there are many good reasons to include one. Nowadays there is a growing concern over the credibility of online companies—especially ones that visitors have never heard of before. …

The Portfolio Page

One of the most common mistakes people make when putting together their portfolio is incorporating as much as they possibly can in an attempt to impress prospective clients. All too often this ends up generating the opposite effect, since the collection instead …

The Services Page

When it comes to developing a services page, there seems to be a temptation among many companies to either create a simple list that doesn’t say much at all about what they offer, or else delve too deeply into the details of …

The Home Page

There are two components of a successful home page: Design and Content. Design includes the layout (how things are arranged on the page), colors, graphics, elements, typefaces, and navigation. Design often determines whether or not a visitor deems your website to be …

Introduction: Overcoming Writer’s Block

There’s a certain excitement that comes with building a new website. You’ve spent hours imagining how it will look, with its dazzling layout, beautiful images, and words that will move the hearts of the millions of visitors it will have. (Though, let’s …