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Here at Control Yours, we think simplicity is the coolest thing since deciding to import coffee beans. (And—seriously—how cool is that?) We even posted about it on our Facebook page and the other day. In case you missed it, here’s the quote: ‘Simplicity is the ultimate sophistication.’ (Leonardo DaVinci)

But we realized, after we posted this picture, that this idea of ‘simplicity’ could be taken several different ways. Does it just mean ‘Less is more’? Or maybe it means your first go at something is probably the best it’ll get? Actually, we think Da Vinci’s saying means something more than either of these interpretations. Einstein really nails it here: ‘If you can’t explain it to a six-year-old, you don’t understand it yourself.’ (What is it with geniuses and simplicity?)

The power of simplicity, we think, lies in getting to the core of something in a way that allows your audience to see the heart of the matter. Here’s an example. Say you’re one of our incredible clients. Your company offers a service that you know is unique and useful—but you’ve got to find a way to communicate that in your website to people visiting who don’t know anything about you.

Now, of course, we’re here to help. But the point is that it’s going to take a crisp, clear, understandable message in order for you to hit the mark with visitors to your site! This might require some intense (in a good way) meetings where you sit down and figure out, ‘Okay, what exactly do we have to offer here—and why should people choose us to do/provide it for them?’

The final step is packaging it up with a nice, neat bow—and getting the word out! (Not just to six-year-olds. That’s where a website can help!) So, what do you think? Does your team have any stories of working with sophisticated simplicity? We’d love to hear them!

David & the Control Yours Team (Anne, Daniel, Emily, Jared, and Jessa)