This was the second time that Control Yours got to redesign GI Express’ website! The first time we had the opportunity to work with GI Express was in 2016, but after getting new leadership, they reached out to us again in 2019 to give their website a ‘refresh.’
The leadership team at GI Express wanted the website to be more geared toward drivers and more focused on the GI Express brand. It was also important to them that the mobile version of the site had a sticky menu and didn’t require endless scrolling. They wanted to have the ‘Apply Now’ button front and center, simplifying the application process for prospective drivers. We included testimonials in a high-importance location on the website, and also featured the many benefits for drivers that GI Express provides.
GI Express prides itself on promoting a transparent, family-like company culture where they take care of one another. We were glad to help them achieve their goals with this most recent redesign!