Bold flavor, handcrafted with heart.
When the Haley family invited us to build their website, their mission was clear: bring the fire.
Dragons BBQ is a veteran-owned, family-run brand based in Pleasanton, Nebraska—born from weekend experiments and honed in Kansas‑style BBQ competitions. Their sauces—like Poppin’ Jalapeño, Mustard Max, and F’in Hot—deliver bold, adventurous flavor with attitude, all while rooted in community and craftsmanship.
What We Built
We designed a site that’s as vibrant and full of character as the sauces themselves. The goal: communicate Dragons BBQ’s unique story, showcase its standout product line, and create a confident, flavorful browsing experience.
Key features include:
- Flavor-first storytelling: Each sauce shines with its own voice—from the garden-fresh zing of Poppin’ Jalapeño to the unapologetic heat of F’in Hot.
- Engaging brand narrative: We wove in Dragons BBQ’s roots—a veteran-led, family-centered kitchen turned regional favorite—celebrating both heritage and ambition.
- Simple, bold design: A clean layout, vibrant imagery, and expressive language match the brand’s fiery personality without overwhelming.
- Clear access points: Whether users want to buy sauces at Walmart, Hy‑Vee, Ace Hardware, or connect with the “pitmaster,” the path is obvious and guided.
- Built for connection: Small‑batch pride, local pride, veteran‐driven story—everything is positioned to foster brand loyalty and trust.
Why It Works
The final site captures the perfect balance between boldness and authenticity. It’s fun, flavorful, and fearless—just like the experience of trying a Dragons BBQ sauce—but backed by a coherent, inviting, and polished design. Every scroll, click, and bottle communicates heart, heat, and hometown roots—and we couldn’t be prouder of how it turned out.
