The Kearney SportsPlex is Nebraska’s premier indoor sports destination, featuring over 100,000+ square feet of top-tier facilities, including a massive gymnasium, premium turf areas, a 200-meter track, and dedicated amenities like the Energy Zone concessions.

The challenge was to develop a digital platform that could match the scope and professionalism of this major sports complex. The website needed to:

Clearly articulate the scale and versatility of the facility (e.g., 60K+ sq ft gymnasium, 40K+ sq ft turf).

Provide highly intuitive navigation for critical user actions, such as checking availability for Gym Courts, Turf/Batting Cages, Track, and Pickleball.

Serve as an efficient communication hub for event information, rental requests, and detailed facility policies.

The Control Yours Solution

Control Yours executed a comprehensive website redesign, focusing on a high-performance, user-centric approach that simplified complex facility information.

Key elements of the redesign include:

Streamlined Architecture: We restructured the site to provide clear pathways to key sections like Rentals, Drop-In, and Events, ensuring athletes, families, and organizers can find information quickly.

Intuitive Calls-to-Action (CTAs): Prominent links were implemented to direct users straight to live availability and the Rental Request form, boosting conversion efficiency and reducing administrative calls.

Brand & Visual Cohesion: The design utilized bold visuals and a clean layout to reflect the modern, professional nature of the facility, solidifying the SportsPlex’s image as a championship-level venue.

Comprehensive Information Management: We organized extensive FAQs and facility rules, from the bag policy to the lactation room availability, centralizing all necessary visitor information in an easy-to-read format.

The Impact

The new Kearney SportsPlex website is now a powerful online tool that serves the community and supports the facility’s operations. The redesign successfully delivered a professional, high-functioning digital experience that matches the quality of Nebraska’s premier indoor sports destination, enhancing visitor satisfaction and driving rentals and event attendance.