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Welcome to Class!

We really enjoy learning, and thought you might too. So why not make our learning public and let you participate? Yeah, we couldn't think of a reason not to, either. We mostly cover web, tech, and business-related topics, but every now and then we might throw in a curve ball and share our thoughts on philosophy or something.

Does My Website Need a Makeover?

Remember the heyday of the reality TV makeover show? Ah, the early 2000s …. a truly magical time, when there was no room, no home, no tragically dated or dowdy wardrobe that could not be radically transformed in 60 minutes ⏱, including commercial breaks. 😉 The... [Read More]

Why Control Yours?

If there’s one thing we know, it’s that figuring out how to create a digital version of your company on the web is a unique and personal thing. Our clients are passionate about what they do and who they are. So when it comes to deciding... [Read More]

Project Story: Body Worx

We’re excited to launch a new series of project stories that will help you get to know our clients a little better and what we do for them. Check out our first one highlighting BodyWorx, a collision repair shop in Kearney, Nebraska. An Adwords Success Story   Josh Goodbrake,... [Read More]

Do I Need to Hire a Professional Photographer?

You may have noticed a theme taking shape over our past several blog posts here. We’ve been talking about content - specifically, how to take your website’s content from “okay” to “extra-especially great.” Why are we so obsessed with content? Remember: content tells your story. You might have... [Read More]

Blogging is Like a Batch of Cookies

Yep, I just compared blogging to baking. Sound crazy? Stay with me here for a sec. What I’m talking about is strategy. Too often, people (professional writers included) have a scattershot approach to blogging. We have a great brainstorm for a blog series that we fail... [Read More]

How to Boost Your SEO Without Blogging

Here’s the deal. Building your portfolio page and writing project descriptions can be the worst. As a business owner, they can feel tedious, and maybe even like you’re taking a step backwards -- that entrepreneur voice in your head keeps telling you “I finished this project,... [Read More]

3 Easy Ways to Stay On Top of Your Reviews

Not so long ago, in a land not so far away, there was no such thing as an “online review.” Remember? Please tell me you remember, or else I’ll just feel really old. Life was a bit less predictable back then. If you needed an honest mechanic... [Read More]

3 Types of Web Traffic and Why They Matter

Let’s talk traffic.🚦 One of the most challenging things that business owners face with their online presence is getting new customers to their website. Before you go and hire a magic genie 🧞‍♂️ to make this happen, let me give you some of the behind the scenes on... [Read More]

4 Reasons to Go Custom with Your Website

For Christmas I decided to save a few dollars and bought my kids the knock-off version of crayons for their stocking stuffers. You know the ones I’m talking about. They promise all the excitement of a Crayola® box of crayons - endless coloring satisfaction -... [Read More]

Celebrating Ten Years of Business

Our ten year anniversary recently rolled by, and suffice to say, it was equal parts hectic and awesome. We gave away a website, came up with some cool offers for our clients, and just generally celebrated our success as a company — as well as... [Read More]

Let’s Encrypt: Free SSL Certificates

SSL certificates have commonly been used for websites collecting payment details or for websites housing account information for users. However, like so many other things on the web, times have changed. It's become more and more important to configure an SSL for every website. If you see... [Read More]

Our Creative Process

I get asked a lot what our creative process is at Control Yours. It appears to be simple, but under the surface, it's actually quite complicated. Let me explain. Typically when I meet with a client over coffee they have something specific they're wanting. Usually, it's... [Read More]

On Building A Great Team: Defining Brilliance

Control Yours has been turning a lot of new leaves lately. We recently rearranged our office and brought three extremely talented people onto our team. And, if you haven’t already heard, we’re starting this new thing that will involve syncing up our newsletter, Facebook posts,... [Read More]

What is SEO and Why Do I Need It?

Getting traffic for your website used to be easy. There were two methods that worked: You could pay for advertisements that brought people directly to your site (for as long as you kept shelling out cash), or you could use an approach called Search Engine... [Read More]

The Contact Page

There are two types of contact pages: one that implies you want to be contacted, and one that suggests the opposite. The key to crafting a successful contact page is deciding which type you're going for and learning how to write it well. For the purposes... [Read More]

The Blog Page

Before we go into what makes a good blog, let us first take a step back and examine what exactly a blog is and how it can be useful to small businesses in the first place. A blog is simply a collection of articles that appear... [Read More]

The Staff Page

While "Staff" or "Meet the Team" pages aren't a necessity for an online business, there are many good reasons to include one. Nowadays there is a growing concern over the credibility of online companies—especially ones that visitors have never heard of before. People are wary... [Read More]