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Welcome to Class!

We really enjoy learning, and thought you might too. So why not make our learning public and let you participate? Yeah, we couldn't think of a reason not to, either. We mostly cover web, tech, and business-related topics, but every now and then we might throw in a curve ball and share our thoughts on philosophy or something.

Let’s Talk About CTAs

The single most important thing on your website. Pop quiz time! Before you start groaning, it’ll be easy – I’ll make it multiple choice. Ready? What’s the most essential element of your website? About page Contact page Photos of your team The CTA All of the above If... [Read More]

Marketing for 2021: Trends We’re Watching

2020 changed the way we connect with customers. Here are the trends we’re watching right now. As we slowly ease back into something resembling “normal” (all🤞 fingers🤞 crossed🤞) and start thinking about what’s next for the business world post-pandemic, I think we could all benefit from a... [Read More]

9 Website Design Trends Worth Your Time

Well, hello 2021🎉! I’m not going to waste much space talking about 2020 (we all know how that went), but I would like to spend a whole lot of space talking about how last year transformed website design. With the massive shift to online last year,... [Read More]

Advocacy, the Best Free Advertising

Hi there! This is the 5th and last post on our series on the Customer Journey! Our goal is to help you understand how to optimize your customer’s experience from start to finish and help you develop loyal customer relationships. Need to catch up? Start... [Read More]

Making the Sale is Just the Beginning

Hi there! This is the 4th post in our 5-part series on the Customer Journey! Our goal is to help you understand how to optimize your customer’s experience from start to finish and help you develop loyal customer relationships. Need to catch up? Start here... [Read More]

Wohoo! You Made The Sale!

Hi there! 👋 This is the 3rd post in our 5-part series on the Customer Journey! This series is meant to help you find and keep your best customers so that your business never runs dry. If this is all new to you, you can... [Read More]

Building Trust with Your Customer

Hi there! This is the 2nd post in our 5 part series on the Customer Journey! Our goal is to help you understand how to optimize your customer’s experience from start to finish and help you develop loyal customer relationships. If you missed our introductory... [Read More]

Find Your Devoted Customers

Build awareness with smart advertising and content. So now that you’ve read about the Customer Journey and have mapped out your customer journey (you’ve done all that right 😜?), you can start building out each step. Today we’re going to give you everything you need to map... [Read More]

How To Get Customers For Life

What’s a customer journey and why’s it a big deal? Have you ever had a gut feeling that you’ve got more customers out there but just don’t know where they’re hiding? Or maybe you’ve been noticing that customers who have stopped by your shop or called... [Read More]

Should I start a blog in 2020?

Let me tell you a little story about blogging … Once upon a time, it was 2004. That was the year that my roommate told me about her friend’s blog. I believe my eloquent response was, “Blog? What??” “Yeah”, said Roomate. “People get their own page on the... [Read More]

We Need to Talk About Your Brand

When we talk about marketing, what we often focus on is the product. What does it do? Why is X product better than Y product? What problem does it solve for the customer? How should we set the price point? These are all necessary questions to... [Read More]

Control Yours in 2009 Vs 2019

What’s your favorite glo up meme? Or your favorite 2009 vs 2019? If you’re anything like us, at least at one point this year your social media feed has been flooded with how people have changed over the past decade. Also, if you’re anything like us,... [Read More]

Project Story: Her View From Home

Avoid this crucial mistake in your online marketing strategy Leslie Means, founder of Her View From Home, reveals one thing she would have done differently. What happens when a TV news anchor moves from in front of the camera to behind the computer? You get Her View From... [Read More]

Who is your DREAM Customer?

Lately, the team here at CY has been talking a lot about helping our clients find their online marketing happy place. While we realize that we could just hand you a website, wish you luck and send you on your way, that approach just doesn’t... [Read More]

You’re Asking Too Much of Your Website

There may be a day in the not too distant future where websites will be run by artificial intelligence. In that day, highly intuitive and intelligent robots will update your website to conform to updates or algorithm changes. And those same robots will craft brilliant words,... [Read More]

Level Up Your Marketing for 2019!

Happy New Year! 🎉 At the risk of adding one more “New Year, New You” post to the bazillion already out there, I’m gonna go ahead and do just that. 😆😉 But what I’m really hoping to do here is help you sort through all the noise... [Read More]

Is this marketing product right for me?

If you’ve owned your business for more than a week, you’ve probably seen countless pitches for products designed to make your life easier. Many of these products promise to free up your time by making things “automatic.” When you feel like you’re just barely keeping... [Read More]

2019 is going to be EPIC

If we could sum up Control Yours in one word it would probably be optimism. Service would be a close second, but if you know anything about our founder, David, the sun always shines and the glass is always half full. Normally the pessimists in the... [Read More]

Project Story: Walnut Range Farms

Project stories are a favorite thing at Control Yours. We love showing off our awesome clients and giving you a taste of what it’s like working with our team (who is also awesome 😉). This month, meet Jessica and Forrest Swanson, owners of Walnut Range Farms.... [Read More]

How Metrics Can Save Your Business (Part One)

Hey, guess what?! We’re gonna talk about percentages and business metrics and key performance indicators and … 😱 Wait, come baaack ... Where you going?!? I’m serious. I'll try to make this as painless as possible. 😅 Most people out there don’t want to deal with their business metrics... [Read More]

Project Story: Gardens on Q

This post is the third in a series of project stories, each centered around one of our clients. We’ll take a look at the web design process from the perspective our client, Polly Pearson and her company, Gardens on Q. Polly Pearson was a gardening enthusiast,... [Read More]

Convert Your Site Traffic Into $$$

Here’s a scenario that’s all too common - a new business owner sets up their web address, throws together some website pages with basic info and then sits back and waits for the tsunami 🌊 of customers to roll in - sounds like it should... [Read More]